The Woodlands, TX - November 29, 1999

The LJF Associates, Inc.’s "Wanna Share?" campaign, created for Houston-based Crown Castle International, recently placed first as the Best Tower Collocation Marketing Campaign, awarded by the Tower Industry Excellence in Business Awards program. The award was presented at the 1999 Tower Industry Summit & Trade Show held in November in Las Vegas.

LJF Associates, owned by Linda J. Freede, created the innovative marketing campaign for Crown Castle International to promote the concept of sharing on towers for wireless communications, which is known in the telecommunications industry as collocating.

The concept of collocation was illustrated in the first ad of the "Wanna Share?" campaign through an image of children sharing a tree ? a metaphor for one tower with different carriers sharing space. The friendly theme followed with the lead-in copy "Sharing is sharing ? whether it’s sharing space on a tower or sharing a branch on a tree."

Freede notes, "The ‘Wanna Share?’ campaign took a different spin from any of the other marketing campaigns in the industry. While the standard industry ads featured towers in some form or people talking on cell phones, Crown Castle’s were noticeable as they did not include visuals of actual towers in the ads. We knew the idea would work for such an innovative company as Crown Castle International."

Crown Castle International Corp. is a leading provider of communication sites and wireless network services and provides an array of related infrastructure and network support services to the wireless communications and radio and television broadcasting industries in the United States and United Kingdom. Pro forma for all closed and previously announced transactions, Crown Castle International owns, operates and manages approximately 10,000 wireless communication towers internationally.